With an ROI of over 4200% - which is a generation of around $42 for every $1 spent - email marketing is one of the most cost-effective approaches for businesses wanting to expand. In fact, few other marketing strategies help insurance agents achieve their goals as well. 

What is email marketing?

Email marketing is a simple approach to regularly keeping in touch with your clients and prospects. Providing informative content via email establishes trust in your agent's competence, which is crucial for success in the insurance sector, but without an intriguing subject line, chances are your efforts will quickly go to waste.

What is a subject line?

The subject line is the first thing your client sees before deciding whether or not to open and read your carefully crafted email or send it to the trash folder.

If your subject line isn't compelling, your clients won't open your email. An unopened email means they won't see the links to all of your recently launched services or the article you've just written, and when they don't do that, your marketing campaign doesn't have much hope of success.

In short, a good email subject line uses persuasive language to convince clients to open your email and gets them intrigued about what they're going to receive when they do.

Email subject lines that work

While there is an endless amount of subject lines that claim to get your email marketing messages noticed online, several constantly come out on top. Take a look through some of the top performers below.

• The "How to" 
  ‍Although seemingly dull and unimaginative, this is a classic for a reason: it offers your client a guarantee that what you're about to show them will teach them something.

• The Question
  ‍Simply put, questions engage readers. The curiosity a question can create will drive your clients to open your message and, if used correctly, can produce powerful results.

• The News
  ‍News subject lines take advantage of the human need to always be in the know. Even someone who doesn't care for mainstream news often likes to stay on top of their topics of interest somehow.

Always remember that your clients have limited time on their hands. If they can't tell from your email subject line that opening your message will be beneficial to them, they'll ignore it.

At Normandy Insurance, we want to help independent agents get ahead. To this end, we have created several templates for email marketing and other marketing help. You can find these templates here: https://www.normandyins.com/agent-marketing-resources#wf-form-Agent-Marketing-Resources

If you’re writing workers’ comp or general liability, make sure you add Normandy Insurance Company to your portfolio of options. Get appointed with us or send us a submission to applications@normandyins.com.

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